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Project
Dove Rooms Identity
Year
2019–2019
Client
Lovell and Islington Council
Local authority
London Borough of Islington

Dove Rooms is a small multi-purpose community space for the residents of Dover Court Estate, designed and built as part of the London Borough of Islington’s estate-wide regeneration programme, creating new homes on council-owned land.

The idea behind Dove Rooms is that residents can self-manage the space, without direct involvement from the council, which will encourage different uses and activities in the space. PTE were commissioned to develop a modern and engaging overarching brand identity and signage system inspired by this idea.

Our response was to develop a flexible identity to accommodate the multi-purpose nature of Dove Rooms. Central to the identity is a custom alphabet that draws upon the aesthetic of DIY lettering often associated with self-governed, autonomous spaces. By combining the letters ‘D’ and ‘R’, we created an accompanying monogram, which develops further into an abstract pattern, employed for manifestations and complimentary visual signs.

Evolution is usually better than revolution
Evolution is usually better than revolution Diespeker Wharf
38 Graham Street
London N1 8JX

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© Pollard Thomas Edwards

Evolution is usually better than revolution